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Episode #101: The end, or the beginning?

No pyrotechnics, no tearful farewells. It may be so long, but it isn’t goodbye.

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Episode #100: Investment, or expense?

Here’s a truth - if your purchase ain’t making you money, or saving you money, then it’s costing you money. Unfortunately for Jen, I’ve never been one for discrimination. Once the sniff of new product gets into my snout you’d have better luck reasoning with a shark. Offsetting tax, promises of productivity, stimulating the economy - I’ve used them all to get my way. Lately howevs, I like to think I’ve grown more savvy to the commercial realities of business purchases. Gotten smarter at distinguishing money earners from money burners. Realised that promising Jen a series of video blogs might just justify that camera I’ve been lusting for years… 

So friends, come join us in bokeh’d HD for the death throes of 101 in 101. 

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Episode #99: Two ears, one mouth - heed the ratio!

Ninety-nine episodes and there’s been much flapping of gums. Most of it Jen’s. Blame her country upbringing or extrovert personality, but give her a chance and she’ll happily chat away to anyone about anything for hours on end. 

However, there’s one situation you’d swear she’d taken the vow of silence - and that’s in the first few client meetings. It’s not that she doesn’t have anything to say, it’s just too easy too get excited and leap straight into recommendations and sales pitches without listening long and hard enough to hear what the client really wants and needs. Might sound counterintuitive, but often the best briefs and sales come from silence.

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Episode #98: Quick choices for invoices

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Episode #97: Y’can’t do everything…

Perhaps not our most professional post (pay peanuts, get monkeys), but relevant nonetheless.

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Episode #96: Sales and swinging

Does talking about selling make you feel dirty? Does it give you the sweats and horrors? Does it conjure images of tupperware parties and cheap-suited sales folk? Was a time, not too long past when I’d have told you that uttering the very word would inspire in us an uncontrollable urge to bathe. Not so nowadays, but still we feel there’s better qualified folk to learn from, and none so much as, well, let’s call her Betty.

Betty is our dance instructor. She’s a fruity old dear that never left the 60’s. Somewhere in her 70’s or 80’s (possible even 90’s, we’re not quite sure). Pink rinse, a stratco shed, and a motley collection of aged animals that watch as you waltz. But Betty can dance. And man, can she sell.

Intrigued? Well, allow your old pals a little latitude on this one and come learn the secrets of sales from ol’ Betty.

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Episode #95: Who’s on your team

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Episode #94: Know where you’re going and go without slowing

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Episode #93: Sushi and mastery

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Episode #92: Bankruptcy and big boxes begone

Y’might not believe it (don’t let the modest 30 seconds of moving picture fool you) but theres a couple of lessons in this one.

The first? If your Creative Suite is due for an upgrade y’can’t go past Adobe Creative Cloud. Just 25 dingers a month for your primary money making tool is a steal. Access to every Adobe program and no more upgrade violation. Every update and major release is available at no extra cost. Bloody brilliant.

"Tell us something we don’t know, cretin", some of you may have thunk. Allow me to oblige. A few posts back we offered some suggestions about moving out of hourly payment models and into packages and retainers. Creative Cloud demonstrates how a clever change in payment structure can create value for both customer and company.